What Makes Message Point TV Different?

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What Makes Us Different?

How is Message Point Media different from other ways you can use digital signage and digital media to get your message across?

Message Point Media was formed, and spent the first three years of it’s existence, delivering digital signage in the same two ways other digital signage companies do today.  We call these two methods the Self Purchase Model and the Advertising Sponsored Model.  Message Point Media knows these models well, and in fact we still have some customers and markets where those models make sense.

However for a huge set of clients these two models, along with the third choice of the Do-It-Yourself Model, failed to meet their needs in one or more of the key dimensions we call the Five C’s.

We realized that what leaders of all different types of organizations wanted was a solution that excelled in all five of these dimensions.  A solution that would answer the entire messaging need without all the downsides of the other existing models.  Oh and they wanted it at a simple affordable and budgetable monthly investment.  “Message Point”, MPM’s cloud based MessagePoint.tv Service was built to answer this call.   In the sections below we will explore how MessagePoint.tv beats the other traditional models in each of the 5 C’s, but first let’s cover the four models in more detail.

 

Compelling… Dynamic… Affordable… Messaging

That’s What We Do!

Explore The Four Models

MessagePoint.tv

Engage Message Point Media to Provide a Complete Turn-Key Solution For an All-Inclusive Monthly Investment - Click for More

MessagePoint.tv

Message Point Media provides a complete turnkey digital messaging solution including equipment, software, cloud services, content management and support for a single monthly investment per screen. Client can provide their own content or leverage MPM's network of graphic professionals to get Ad Agency quality content at surprisingly affordable prices with our Content Credit System.

Do-It-Yourself

Buy Off The Shelf Components & Integrate a Solution Yourself - Click for More

Do-It-Yourself

Involves correctly selecting and sizing all the components of the system, configuring software, and creating or sourcing graphics content.

Self Purchase

Contract with a Digital Signage or I.T. Company to Purchase a Signage System - Click for More

Self Purchase

Involves choosing a vendor's solution to purchase for a signage system, planning for ongoing maintenance, and then selecting a strategy to maintain content for the system

Advertising Sponsored

Contract an Indoor Advertising Company to Provide One or More Screens - Click for More

Advertising Sponsored

Involves contracting with an Indoor Advertising company to provide space to host one or more signs in your business in exchange for a portion of the screen to deliver your message.

Compare the Models in the Five C's

Capital

Initial Purchase and Ongoing Upkeep Expenses

MessagePoint.tv

MPM's MessagePoint.tv has no upfront capital expenses, everything you need is included - Click for More

MessagePoint.tv

Message Point Media provides a complete solution including all the equipment, software, and installation as part of our monthly service. When you sign your contract for MessagePoint.tv you can relax and we take care of all the rest. You just get a simple monthly service fee, which is expensable for tax purposes for many of our clients. You can select different sizes and capabilities for your message displays and add-on advanced capability for a small monthly upgrade.

Do-It-Yourself

Purchase or Re-Use Existing Equipment Then Purchase or License Software - Click for More

Do-It-Yourself

You may be able to reduce your capital costs by re-using existing computer of video equipment and only buying the new equipment you actually need. You can either purchase signage software to run the solution or use standard software like PowerPoint or Keynote with less capability.

Relative Strength 30%

Self Purchase

Purchase a Complete Solution from a Digital Signage Company - Click for More

Self Purchase

Typically requires capital purchase of all equipment and necessary software at a markup versus what you would pay from general purpose technology stores or websites. If you size the solution wrong or need to change it you typically have to ``rip and replace``.

Relative Strength 10%

Advertising Sponsored

All Signage Related Equipment and Software Provided - Click for More

Advertising Sponsored

While all equipment and software is typically provided by the indoor advertising company, you have little or no control over what equipment you get. Adding additional capabilities, which is rarely allowed, requires purchasing the required hardware and software yourself.

Relative Strength 80%

Winner - Message Point

MessagePoint.tv Delivers Advanced Capabilities AND No Up Front Costs - Click for More

WINNER - Message Point

Both MessagePoint.tv and Advertising Sponsored services include the basic signage equipment, software and services with no up-front charges. However, only MessagePoint.tv can provide extra capability like interactive directories, way-finding, business dashboards, emergency notifications, Live TV Integration, and more with the same zero up front costs.

Creative

Creation and Quality of Imagery and Content

MessagePoint.tv

MPM's MessagePoint.tv gives you complete creative control and agency quality content at an affordable cost - Click for More

MessagePoint.tv

Message Point Media gives you complete freedom to design your messaging solution with the colors, fonts, images, textures, and other elements that match your organization's image and your own vision. If you don't have access to creative talent, MPM provides access to agency quality creative services through our network of designers at an affordable price with our innovative Content Credit System.

Do-It-Yourself

Full Creative Freedom but Quality and Capability Often Limited - Click for More

Do-It-Yourself

It's your own solution so you do have complete creative freedom. However most D-I-Y solutions offer limited capability to handle advanced capabilities like Animation, Video, and Layering that produce truly high quality content. Quality limited by access to top quality creative talent.

Relative Strength 50%

Self Purchase

Creative Control and Access to Quality Content, but at a Price - Click for More

Self Purchase

Digital Signage companies offer solutions from limited low end systems all the way to high end systems that incorporate motion sensing and video wall technology. Most systems can support high resolution dynamic content, but you are typically on your own to find and engage expensive creative talent to create your content.

Relative Strength 70%

Advertising Sponsored

Little or No Creative Control & Hit or Miss Quality - Click for More

Advertising Sponsored

Most Indoor Advertising Companies have Creative Talent on staff, but their quality can vary wildly. They also have a strong incentive to take whatever content paying advertisers provide. You often end up with a sign that clashes with your organization's image or decor.

Relative Strength 20%

Winner - Message Point

MessagePoint.tv Delivers Creative Freedom AND Affordable Quality Content - Click for More

WINNER - Message Point

The D-I-Y & Self Purchase models offer creative freedom to make your sign match your organization, but that freedom comes at the cost of locating & paying quality creative talent. The Advertising Sponsored model offers mostly quality content, but no control over content that can stick out like a sore thumb. Only MessagePoint.tv gives you the best of both worlds.

Care

Ongoing Upkeep, Maintenance & Support

MessagePoint.tv

MPM's MessagePoint.tv is a Complete Managed Service, We Handle Every Detail For You - Click for More

MessagePoint.tv

As a Managed Service, MPM takes the entire responsibility of managing your messaging solution off your back. Whether is it content deployment, scheduling, maintenance, support, or upgrades we handle it all. If you want to use Sponsorship or Advertising to defray your service costs we even handle all the details of content, placement, and billing for you. You just focus on your organization's mission.

Do-It-Yourself

All Maintenance, Upgrades, and Support Are Your Responsibility - Click for More

Do-It-Yourself

Digital Messaging Solutions require regular care and maintenance. Content must be changed. Software requires updating for security and capability. Problems inevitably surface. The D-I-Y models puts all this on your staff with limited, often off-shore, support from your platform vendors.

Relative Strength 10%

Self Purchase

You Can Call On Your Vendor(s) but its Going To Cost You - Click for More

Self Purchase

Engaging a Digital Signage company means you have a partner to call for maintenance and upgrades. However, once you are out of the initial purchase window this support is typically going to cost you in billable hours and/or annual support agreements

Relative Strength 60%

Advertising Sponsored

The Advertising Company Typically Maintains The Screens - Click for More

Advertising Sponsored

Indoor Advertising Companies depend on being able to demonstrate that their ads are being displayed. As such they are typically responsive in maintaining and updating the screen's systems, but this is also why they tend to keep systems as simple as possible and capability to a minimum.

Relative Strength 90%

Winner - Message Point

MessagePoint.tv Includes Total Support AND Advanced Capability - Click for More

WINNER - Message Point

The D-I-Y & Self Purchase models put the responsibility for maintenance and support on you. When you have to call on help it usually comes with an additional charge. The Advertising Sponsored model provides no charge support, but at the cost of limiting capability. Only Message Point Media takes all the headache and expense off your shoulders without giving up capability.

Capability

Deliver Compelling and Memorable Messaging

MessagePoint.tv

MPM's MessagePoint.tv leverages Cloud Technology to Deliver Breakthrough Capability - Click for More

MessagePoint.tv

MessagePoiint.tv was designed from the ground up to leverage the power of 21st Century cloud technologies like Push Content, Cloud Storage, HD Video, HTML5 Animation, Dynamic Content Feeds, and Smartphone Interactivity to deliver a solution that grabs attention and holds it like no other solution. No other solution in it's price range can do this job better.

Do-It-Yourself

Simple Static Signage Delivers Low Impact - Click for More

Do-It-Yourself

Most D-I-Y solutions are based on simple static solutions like PowerPoint, Keynote, or Digital Picture Frame Technology. The combination of infrequent updates, little motion, and static content conspire to deliver a solution with low impact that quickly fades into the background.

Relative Strength 10%

Self Purchase

Expensive Cost of Usage/Adoption Equals Wasted Capability - Click for More

Self Purchase

Most of the capability MPM depends on to create Message Point DDMS is available to purchase as well. However, the combination of lack of scale and incremental upgrade and maintenance costs conspire to ensure most self purchase solutions never reach the same capability.

Relative Strength 80%

Advertising Sponsored

Low Impact and Lost in the Noise of Unrelated Ads - Click for More

Advertising Sponsored

Indoor Advertising Company solutions are typically based on simple low capability technology since they are deployed at no cost and designed to run with little overhead. Having your message mixed in with a cacophony of unrelated images washes out much of the impact.

Relative Strength 40%

Winner - Message Point

MessagePoint.tv Delivers Advanced Capability That Gets Your Message Heard - Click for More

WINNER - Message Point

MessagePoint.tv delivers advanced technology and capabilities that D-I-Y and Advertising Sponsored solutions can only dream about. This additional capability translates directly into the difference between your message getting delivered or lost in the noise, and with all this capability at little or no additional expense, unlike Self-Purchase solutions, you will actually use it!

Control

Tailor Messaging To Your Specific Needs

MessagePoint.tv

MPM's MessagePoint.tv Provides Nearly Infinite Customization - Click for More

MessagePoint.tv

The MessagePoint.tv platform provides a huge range of customization and interactivity. Want a 20 foot video wall in 8K Ultra HD, we can do that. Want the ability to instantly change your display from your smartphone, we can do that. Want your display in Wall Mount, Free Standing ``Monolith`` style, or a Pedestal Kiosk, we can do that too.

Do-It-Yourself

Isolated Systems are Difficult to Change or Control - Click for More

Do-It-Yourself

Most D-I-Y solutions must be accessed directly to change them, creating a huge obstacle to change that tends to keep them static. Even when they can be controlled remotely, this typically requires mastering an arcane and infrequently accessed interface.

Relative Strength 40%

Self Purchase

Expense and Learning Curve Blunt Controllabilty - Click for More

Self Purchase

While modern self purchase solutions offer robust capabilities for configuration, accessing these can require specialized training & knowledge beyond most people. Signage becomes the domain of the ``I.T. Guy`` & these robust capabilities end up wasted.

Relative Strength 80%

Advertising Sponsored

Locked Down Systems With Little Or No Access - Click for More

Advertising Sponsored

Indoor Advertising Company solutions are not built for control by the host location. They are built to serve advertising. Host locations typically have little or no ability to tailor the solution, or make any changes to it.

Relative Strength 10%

Winner - Message Point

MessagePoint.tv Delivers a Solution Tailored For You, That You Can Actually Use - Click for More

WINNER - Message Point

MessagePoint.tv is not just one piece of equipment, software, or service. It is a toolbox we use to create solutions that are tailored for each client. We are able to use our scale and technical knowledge to deliver technology that masks the underlying complexity. We get the technology out of the way of you delivering your message in the most compelling way possible!

So How Do The Models Stack Up?

MessagePoint.tv

Capital 100%
Creative 100%
Care 100%
Capability 100%
Control 100%

WINNER

Do It Yourself

Capital 30%
Creative 50%
Care 10%
Capability 10%
Control 40%

Self Purchase

Capital 10%
Creative 70%
Care 60%
Capability 80%
Control 80%

Ad Sponsored

Capital 80%
Creative 20%
Care 90%
Capability 40%
Control 10%

Want More Specific Comparisons?

Click the Image Below to Take the Message Point  Vs. Challenge

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(205) 453-4280

2229 1st Avenue South, Suite 225
Birmingham, AL 35233

Mississippi Offices

(601) 653-SIGN

1230 Raymond Rd
Jackson, MS 39204