Too many visual communications project start with the technology, or the design first.
To build great content you have to start first with the audience.
What are they looking for? What design language will speak to them?
Where does the audience's eye naturally look... Where are the sight-lines?
How long will you have the audience's attention?
Then finally, how can you build content and display systems that answer all these
questions while respecting your brand image and style?
Only when you have answered these questions can you move on to the technology,
content design, and data integration decisions.
In short the solution must serve the message, not the other way around!