MessagePoint.tv

Leveraging the Ancient Brain to Connect in a Modern World

Leveraging the Ancient Brain to Connect in a Modern World
The surrounding we human find ourselves in today is far removed from the surrounding we evolved in hundreds of thousands of years ago. Much like an old operating system attempting to run new software there are a variety of problems arising as humans try to connect with each other in the digital age. The OS in question is not the advanced part of our brains responsible for the creation of math, science, and language. Rather it is the primitive region hidden behind the brain that guides much of human behavior. For the modern marketer it is this reticular activating system, that developed to keep...
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Marketing to an 8 Second Attention Span

Marketing to an 8 Second Attention Span
Today’s marketers are faced with a problem that seems to be compounding by the year. Potential customer’s attention spans simply are not as long as they used to be. As of the first of the year the Nation Center for Biotechnology Information has concluded that the average U.S. attention span is a meager 8 seconds. This is a substantial decrease from the 2000 average of 12 seconds. In 2014 consumers are so inundated with messages across all media platforms that marketing messages are routinely drowned by the constant flood of information. Simply put in the modern world marketers must earn the ri...
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How to Grow without Losing Connection with your Team

How to Grow without Losing Connection with your Team
Most companies start with the intention of growing. After they have started they continue to use growth as a metric to measure performance. Unfortunately as companies grow the problems grow with them. One of the key determinants of success is how well a company communicates internally. When a company is small and the founders work in the same room of the same office every day this is not too much of an issue, but as thing progress and the company’s presence now spans several states and even countries a massive breakdown in communication can occur. As companies grow in size there needs to b...
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Great Example of How to Use Private TV for Employee Engagement

Great Example of How to Use Private TV for Employee Engagement
This is a great case study from Garmin Europe about how to use the power of Private Network TV to engage and motivate your team.  What I find really compelling is the comment they make about how, since they implemented the TV screens, they actually have people asking about the things they post on their corporate TV network.  Also catch their great learning about the best place to put thier screens. If they had known about MessagePoint.tv they wouldn't have needed an I.T. department to get their project going! [embed]https://youtu.be/GqYOaqKssqA?t=3s[/embed]
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