MessagePoint.social

Marketing to an 8 Second Attention Span

Marketing to an 8 Second Attention Span
Today’s marketers are faced with a problem that seems to be compounding by the year. Potential customer’s attention spans simply are not as long as they used to be. As of the first of the year the Nation Center for Biotechnology Information has concluded that the average U.S. attention span is a meager 8 seconds. This is a substantial decrease from the 2000 average of 12 seconds. In 2014 consumers are so inundated with messages across all media platforms that marketing messages are routinely drowned by the constant flood of information. Simply put in the modern world marketers must earn the ri...
Read More